As the biggest cat food brand in the world, Whiskas wanted to become the go-to resource for kitten owners.
Feed The Animals helped create a one-of-a-kind YouTube series parodying the earnestness of educational videos with kitten kaos. A cuter-than-average approach to educating viewers, the series helped answer the questions that matter most in the first year of cat ownership.
The campaign achieved 39m total views.
